Branding - targeted marketing activities to create long-term consumer preferences for goods. Branding is implemented in the process of developing and implementing marketing communications: trademark, trademark, packaging, advertising, other marketing efforts that help to highlight the product and create an image of the product that is different from other competitors in the minds and psychology of consumers.
Our company provides a range of different design and branding services. We do branding, design sites and applications, develop logos and much more.
Designing a logo is a responsible event, since it will depend on how successful the graphic symbol of the company will largely depend on its success. Such a brand name is a business card of the organization. Branding is the activity of developing a brand of a product, promoting it on the market and ensuring its prestige, and monitoring its compliance with market requirements.Works
Logo design process
Consider the logo development process using the example of EDOK.KZ
After analyzing the old logo, as well as logos of companies from similar fields of activity, we derive the main goals of the redesign: We need to create a unique logo that will convey the scope of the company, without repeating the idea of similar services, which will distinguish EDOK from competitors.
2. References and mood card
This stage consists in finding the desired visual mood (form, emotions, dynamics) of the brand. We are looking for everything that will help us form an approximate representation of the brand.
3. Intelligence card
We are starting to look for ideas for our future logo. First, we write down the keywords of the brand, they include all aspects of the project (service, distinctive features, associations, etc.) and compile an intelligence map.
Based on the collected early information, we proceed to generate ideas, and also immediately draw rough sketches
After we select the sketches with which we can continue to work and draw them in more detail
6. The final choice of ideas
Based on the work done, we select the main idea and logo sign
7. Complete the logo
Having decided on the main sign and idea of the logo, we proceed to the final stage of logo development. We build a font, work on the color part, composition and proportions.
The range of branding includes:
1. Naming, brand name development;
2. Description of the brand;
3. Identification of value in the eyes of the consumer (positioning);
4. Identification of differences that allow the brand to differentiate and satisfy the needs of customers;
5. Creation of brand design;
6. Promotion and popularization of the brand;
7. Advertising support.
Web design is the most important stage of development, where work is carried out on the visual component of the site, interface or mobile application. Design - this is what the user is faced with in the first place and that largely determines the success of a project.
The process of developing the design of sites and applications
Website or application development begins with filling out a brief, or preliminary questionnaire. A brief helps you formulate project requirements, and it helps us understand how to best meet these requirements.
2. Terms of Reference
Terms of Reference – this is the basis from which you need to build on when developing any site. It can be formulated in a few words, if it is a simple site like a business card site without any functionality, and can reach 50 A4 pages for large portal-type sites. That is why the exact cost of creating a site and terms can only be said after reading the terms of reference for the development and its analysis by the manager and those. by specialists.
Wireframes is the organization of the full functionality of the final product, in the form of a structure with the presentation of interface and navigation elements, their interaction with each other. Typically, wireframes does not use typography, color, or any other graphic design elements, since the focus is on functionality, behavior and content. Wireframes focuses on how screens interact with each other, rather than how they look.
4. Website concept
The visual concept of the site is a graphic idea of a future project, which is expressed using thumbnails of key sections. As a rule – 5-6 sections, which are the most important on the site.
After discussing the wireframe and the concept with the customer, the design of the remaining pages of the project is created.
6. Interactive prototype
An interactive prototype is a valid user interface model. It imitates the operation of the system, so that it can be evaluated in action even before development is started. Although the prototype does not save data and does not work with the database, otherwise it can be as close as possible to a future product. It is also used for final design testing before the project goes into development.